Each year, Visit Freeport presents one of Maine’s most popular holiday celebrations, Sparkle Celebration. The 2020 festival kicks off in Freeport on Friday, December 4, 2020 when our famous talking Christmas Tree comes to life!
The fun continues all week with lots of lights and holiday merrymaking including Gift Certificate Giveaways with the Stealth Elf, Sparkle Market Pop-Up Shops, and new COVID-safe/socially-distanced surprises!
And as always, visitors will enjoy great dining and shopping throughout Freeport.


Please note: Event details and dates are subject to change according to State of Maine and CDC requirements & best practices. The health of our community & visitors is our number one priority. 

More Information

Festival Brochure

Visit Freeport’s Sparkle Celebration is one of Maine’s most popular holiday celebrations. In addition to our signature events, Freeport businesses roll out the red carpet and host their own seasonal festivities including Wolfe’s Neck Center’s Night Tree, Wilbur’s of Maine Chocolate Confection’s Cozy Cottages and, of course, L.L.Bean’s Northern Lights Celebration. Check back this fall for the new schedule.

View the 2019 Brochure

Seasonal Sales

MarthaStewart.com named Freeport one of “The Most Charming Small Towns to Visit During the Christmas Season” and says “There’s simply no better place to do your Christmas shopping than in Freeport, Maine.” Seasonal sales bring some of the best deals of the year. Check back often for updates.


Early Bird Saturday November 7, 2020

Black Friday November 27, 2020

Shop Small Saturday November 28, 2020

Sparkle Market

This year’s Sparkle Market will be on Saturdays & Sundays December 5, 6, 12, & 13 from 10am – 5pm. Our Sparkle Market features a handful of specially-selected Maine artists and makers offering gifts perfect for giving this holiday season.

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