Each year, Visit Freeport presents one of Maine’s most popular holiday celebrations, Sparkle Celebration. The 2023 festival kicks off in Freeport on Friday, December 1, 2023 with the Sparkle Celebration Parade of Lights which ends with Santa arriving to bring our famous talking Christmas Tree to life!
The fun continues all week with lots of lights and holiday merrymaking including Gift Certificate Giveaways with the Stealth Elf, the Sparkle Stroll with special deals and door prizes, and the Sparkle Frosty Frolic features food trucks, fire pits, holiday tunes, tasty treats, gifts for giving.
And as always, visitors will enjoy great dining and shopping throughout Freeport. MarthaStewart.com named Freeport one of “The Most Charming Small Towns to Visit During the Christmas Season” and says, “There’s simply no better place to do your Christmas shopping than in Freeport, Maine.”

More Information

Festival Brochure

Visit Freeport’s Sparkle Celebration is one of Maine’s most popular holiday celebrations. In addition to our signature events, Freeport businesses roll out the red carpet and host their own seasonal festivities including, of course, L.L.Bean’s Northern Lights.

Click here to view the 2023 Sparkle Celebration Brochure.

Hint: If you’d like to print the brochure, be sure you have legal sized paper in your printer and set it to print the second side by flipping on the short side. 

Seasonal Sales

MarthaStewart.com named Freeport one of “The Most Charming Small Towns to Visit During the Christmas Season” and says “There’s simply no better place to do your Christmas shopping than in Freeport, Maine.” Seasonal sales bring some of the best deals of the year. Check back often for updates.

New for 2023! Enjoy the FREE weekend holiday shuttle to shops, hotels, breweries and more! Dec. 9 to Dec. 31. Click here FMI.

Talking Tree

Visit Freeport’s Signature Talking Christmas Tree comes to life at the end of the Sparkle Parade of Lights on Friday, December 2 this year. The Talking Tree is located at the corner of Main Street & Bow Street. The tree will be ‘awake’ throughout the week to visit with guests who want to sing songs together, tell jokes, and more.

Friday, December 1, 2023: Approximately 6:45 – 8 pm

December 2-10, 2023
Fridays, Saturdays & Sundays: 10 am – 8 pm
Monday – Thursday: 4 pm – 8 pm

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