Each year, Visit Freeport presents one of Maine’s most popular holiday celebrations, Sparkle Celebration. The 2022 festival kicks off in Freeport on Friday, December 2, 2022 with the Sparkle Celebration Parade of Lights which ends with Santa arriving to bring our famous talking Christmas Tree to life!
The fun continues all week with lots of lights and holiday merrymaking including our annual decorating contest and Gift Certificate Giveaways with the Stealth Elf!
And as always, visitors will enjoy great dining and shopping throughout Freeport.
Tripadvisor recently included Freeport, Maine among the Top Ten Fastest Growing Winter Destinations Worldwide for Americans. Visit us this holiday season to experience the magic of winter in Freeport!
Please note: Event details and dates are subject to change according to State of Maine and CDC requirements & best practices. The health of our community & visitors is our number one priority. 

More Information

Festival Brochure

Visit Freeport’s Sparkle Celebration is one of Maine’s most popular holiday celebrations. In addition to our signature events, Freeport businesses roll out the red carpet and host their own seasonal festivities including, of course, L.L.Bean’s Northern Lights.

Check back for the 2022 Sparkle Celebration Brochure.

Seasonal Sales

MarthaStewart.com named Freeport one of “The Most Charming Small Towns to Visit During the Christmas Season” and says “There’s simply no better place to do your Christmas shopping than in Freeport, Maine.” Seasonal sales bring some of the best deals of the year. Check back often for updates.


Early Bird Saturday November 5, 2022

Black Friday November 25, 2022

Shop Small Saturday November 26, 2022

Talking Tree

Visit Freeport’s Signature Talking Christmas Tree comes to life on Friday, December 2 this year. The Talking Tree is located at the corner of Main Street & Bow Street. The tree will be ‘awake’ throughout the week to visit with guests who want to sing songs together, tell jokes, and more.

December 2-11, 2022
Fridays, Saturdays & Sundays: 10 am – 8 pm
Monday – Thursday: 4 pm – 8 pm

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